B2B Marketing · Revenue · Real talk
Marketing for
people who sell
seriously hard
things.
Long sales cycles, skeptical buyers, and deals that close on trust. This is where that kind of marketing gets talked about honestly.
Read the blogThe angle
B2B marketing where the deal takes months, the buyer committee is large, and brand alone won’t close it
What you’ll find here
Strategy, LinkedIn, revenue thinking — and B2B memes that make your colleagues forward them internally
The perspective
Someone who has sat in both the marketing seat and the sales room, in industries where the stakes are high
About
A corner of the internet for B2B marketers who think in pipelines.
Some markets are just harder to market in. Long cycles. Risk-averse buyers. Procurement processes. Decisions made by committees who will never see your ad.
Pipeline Co. is where that reality gets taken seriously — strategy, content, LinkedIn, and the occasional piece of humour that makes complex B2B feel a little less absurd.
No formulas. No hacks. Just thinking out loud about what actually moves the needle when trust is the real product.
From the blog
Latest writing
Why enterprise B2B marketing teams keep producing content that sales ignores
The disconnect isn’t about quality. It’s about who marketing thinks they’re talking to versus who actually signs the contract.
HumourThe B2B buyer journey as a hospital waiting room
You’re seen, but no one will tell you how long the wait is.
LinkedInLinkedIn for people who aren’t thought leaders and don’t want to be
A guide for B2B operators who just want to generate pipeline, not a personal brand.
Free downloads
Practical resources
The 5 Reasons Your LinkedIn Isn’t Generating Business
Why most B2B profiles attract likes but not leads — and the fixes that actually work for complex sales cycles.
Download free Template · Coming soon90-Day Content Calendar for B2B Operators
A posting framework built for enterprise sales cycles, not SaaS growth loops.
Notify me Checklist · Coming soonMarketing Audit for BPO & Outsourcing Leaders
The 22-point review for companies where “awareness” isn’t the problem — trust is.
Notify meLet’s Connect.
Contact
If you’ve made it this far, we probably think about the same things. Say hello at hello@pipelineco.online.
Or fill the form here. I typically respond within 48 hours.
pipelineco.online © 2026